Did Avatar Motivate You to Be More Sustainable?

Have you seen Avatar?  Great movie, right?  What did you like about it?  For me it was the sense of wonder at the world of Pandora, which seemed more real than really watching in 3D.  How would it be if we could link in to horses and birds to ride and fly in unison with them?  Wouldn't it be neat if the world lit up at night around us? 

I liked the first half of the movie immensely.  Carol Kaesuk Yoon of the New York Times said it best: "[Avatar] has recreated what is the heart of biology: the naked, heart-stopping wonder of really seeing the living world."  She continues by noting that afterwards her experience was "less [about] the details of the movie, [than] it was, I realized, the same feeling of elation, of wonder at life."

I saw Avatar right after reading Ray Anderson's book, Confessions of a Radical Industrialist.  The book opens with accounts of species loss, habitat destruction, environmental degradation and industrial waste.  It's a pretty disheartening and alarming opening.  Consider the thousands of species that mankind is driving to extinction, the swaths of forest we’ve chopped down or all of the rivers we’ve polluted.

Well, the opening of the book struck a chord even more after seeing the beautiful and unspoiled world of Avatar.  Even though it was fantasy, I found Pandora wondrous.  For me, it must be similar to what the European settlers felt when they first arrived in North America 400 years ago -- unspoiled natural beauty with old growth forests, abundant wildlife and no roads, logging or erosion.  I recommend reading The Journals of Lewis and Clark by Meriwether Lewis for a better account of a more natural North America.

As much as I liked the beginning Pandora, however, I really disliked the ending.  Aside from the horrid portrayal of US Military (in the movie they are mercenaries), I refuse to believe that technology and the environment must collide.  Reading about Ray Anderson's experiences at Interface, Inc. is a perfect example of how we can focus on both profitability and technological advancement can reduce our environmental impact.  We'll never get to zero impact, but I believe that we can strike a balance between our own existence and that of the unspoiled natural world around us.

I left Avatar and I finished Ray Anderson's book with a renewed sense of excitement about what we must accomplish for the sake of our planet and possibly our very survival.